Sökning: "Green marketing"
Visar resultat 1 - 5 av 14 avhandlingar innehållade orden Green marketing.
1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021
Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER
2. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings
Sammanfattning : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. LÄS MER
3. Marketing for Life Cycle Thinking
Sammanfattning : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. LÄS MER
4. Environmental Perspectives on Marketing of Freight Transports - The Intermodal Road-Rail Case
Sammanfattning : .... LÄS MER
5. Green Retailing : A socio-material analysis
Sammanfattning : The marketing and consumption of green products has grown significantly in recent years. As mediators between producers and consumers, retailing sites play an important role for the distribution of green products. It is through stores and other retail sites that green products are marketed and made available to consumers. LÄS MER