Sökning: "gröna marknadsföringsstrategier"

Hittade 2 avhandlingar innehållade orden gröna marknadsföringsstrategier.

  1. 1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

    Författare :Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER

  3. 2. Engaging in green logistics: An eye on shippers, logistics service providers, and their interactions

    Författare :Amer Jazairy; Lars Bengtsson; Robin von Haartman; Andreas Feldmann; Maria Huge-Brodin; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Interactions; logistics relationships; LSP; GSCM; logistics buyer; environmental sustainability; third-party logistics; Sweden; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : The logistics and transport industry places a heavy load on the environment, causing various harms such as air pollution, global warming and resource depletion. The logistics and supply chain management literature assigns the largest share of responsibility for alleviating such harms to two supply chain actors: shippers (i.e. LÄS MER