Sökning: "General Microdata Analysis - retail"

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  1. 1. The impact of big-boxes on local retail What happens when IKEA comes to town?

    Detta är en avhandling från Borlänge : Dalarna University

    Författare :Nilsson Helena; Högskolan Dalarna.; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; General Microdata Analysis - retail; Allmänt Mikrodataaanalys - handel;

    Sammanfattning : The development of large discount retailers, or big-boxes as they are sometimes referred to, are often subject to heated debate and their entry on a market is greeted with either great enthusiasm or dread. For instance, the world’s largest retailer Wal-Mart (Forbes 2014) has a number of anti- and pro-groups dedicated to its being and the event of a Wal-Mart entry tends to be met with protests and campaigns (Decamme 2013) but also welcomed by, for instance, consumers (Davis & DeBonis 2013). LÄS MER