Sökning: "Conceptual Integrated Multi-dimensional Architecture CIMA model"
Hittade 1 avhandling innehållade orden Conceptual Integrated Multi-dimensional Architecture CIMA model.
1. Brand Architecture from Above : Understanding the Customer Disconnect
Sammanfattning : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. LÄS MER
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