Sökning: "value process"
Visar resultat 1 - 5 av 1663 avhandlingar innehållade orden value process.
1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey
Sammanfattning : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. LÄS MER
2. Understanding and managing coopetition for sustainability : process and outcomes
Sammanfattning : Scholars highlight the potential gains of collaboration between competitors for supporting sustainability but there is a lack of both theoretical and empirical studies. In this thesis I aim to enhance the understanding of 'coopetition forsustainability', which I define as 'an inter-firm phenomenon where actors fromthe same industry simultaneously cooperate and compete with the intent to achieve environmental, economic, and social benefits'. LÄS MER
3. On customer value : a study of the IT supplier Atea and three of its customers
Sammanfattning : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). LÄS MER
4. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen
Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER
5. Developing collaborative customer-supplier relationships through value co-creation
Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER
