Sökning: "consumer skills"
Visar resultat 1 - 5 av 13 avhandlingar innehållade orden consumer skills.
1. It-retorik og hverdagsliv : Et studie af fødevarehandel over Internet
Sammanfattning : From a social constructivist point of view this thesis investigates how e-commerce of grocery develops in the period 1998-2003. The empirical research is done in Sweden. Most Swedish grocery concerns that have had e-commerce and have been forced to shut down as a result of lack of demand. LÄS MER
2. Skolämnet Hem- och konsumentkunskap på 2000-talet : förutsättningar för elevers möjlighet till måluppfyllelse
Sammanfattning : Background People are faced with a variety of consumer choices every day. If they do not have adequate and appropriate knowledge their choices create a greater risk of negative effects for the environment and the economy, and also for the individual's personal health and economic circumstances. LÄS MER
3. The impact of consumer knowledge, information mode and presentation form on advertising effects
Sammanfattning : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. LÄS MER
4. Self-tracking, datafication and the biopolitical prosumption of life
Sammanfattning : The marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. LÄS MER
5. Förmedling av mönsterförlagor för stickning och virkning : Medierna, marknaden och målgruppen i Sverige vid 1800-talets mitt
Sammanfattning : This thesis explores the publication, design, dissemination and use of patterns for knitting and crochet in Sweden in the mid-nineteenth century. It investigates why the mediation of patterns for knitting and crochet changed during this period and what these changes reveal about the handicraft skills of the target group and the social context for which the patterns were produced. LÄS MER