Sökning: "business"

Visar resultat 16 - 20 av 6076 avhandlingar innehållade ordet business.

1. 16. Brand building in the business-to-business context : The brand equity perspective

   Författare :Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

   Sammanfattning : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. LÄS MER

3. 17. Ifrågasatta företagare : Konkursförvaltares syn på kvinnor och män som företagsgäldenärer under 1900-talet

   Författare :Maria Axelsson; Mats Larsson; Torbjörn Engdahl; Pia Höök; Uppsala universitet; []
   Nyckelord :Social sciences; business bankruptcies; gender perspective; men and women in business; receivers; debtors; Uppsala; business networks; bank contacts; business competence; business characteristics; attitudes towards bankruptcies; bankruptcy causes; principal component analysis; SAMHÄLLSVETENSKAP; ekonomisk historia; Economic History;

   Sammanfattning : The principle purpose of this thesis has been to study and analyse the conception of men and women in business bankruptcy during the 20th century. The analysis is built on a theoretical gender perspective and, combining this view and business and bankruptcy research, the thesis has focused on five themes: business networks, bank contacts, business competence, business characteristics and finally bankruptcy causes. LÄS MER

4. 18. The Development of Swedish Business Journalism : Historical Roots of an Organisational Field

   Författare :Maria Grafström; Kerstin Sahlin-Andersson; Lars Engwall; Stefan Jonsson; Royston Greenwood; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; institutional theory; organisational field; field emergence; institutional entrepreneurs; business journalism; business news; newspapers; Företagsekonomi;

   Sammanfattning : Contemporary Swedish business journalism is an established organisational field with shared practice within and across organisations. Using a historical perspective, this dissertation investigates the early formation of this field and the formation of a shared meaning system for business journalism. LÄS MER

5. 19. The Creation of International Business Relationships : Experience and Performance in the Internationalization Process of SMEs

   Författare :Jukka Hohenthal; Harry Barkema; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Business Relationships; Internationalization; SME; Knowledge; Learning; Experience; Performance; Process; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

   Sammanfattning : The present study examines the causal effect of experience on the performance of inter-national business relationships for small and medium-sized business firms. A case study of ten market entry processes in ten Swedish SMEs shows that both experienced and inexperienced firms can succeed in creating a new international business relationship. LÄS MER

7. 20. Customer-perceived Value in Business Relationships

   Författare :Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER