Sökning: "Peter Hultén"
Hittade 4 avhandlingar innehållade orden Peter Hultén.
1. Managing a cross-institutional setting : a case study of a Western firm's subsidiary in the Ukraine
Sammanfattning : This study explores the development of a Western firm's subsidiary in the Ukraine and sets out to contribute to the theoretical development about the managing of subsidiaries in the Post-Soviet market. The cross-institutional approach to analyse the subsidiary has been adopted to explore influence from the institutional setting of the parent firm and from local institutions. LÄS MER
2. Brand building in the business-to-business context : The brand equity perspective
Sammanfattning : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. LÄS MER
3. Making Possible by Making Visible : Learning through Visual Representations in Social Science
Sammanfattning : This thesis focuses upon the relationship between teaching and learning of dynamic phenomena and processes in social science and the use of visual representations in social science teaching. Teaching in social science uses many visual representations, such as models, flowcharts and diagrams, in order to help students to grasp phenomena, structures and processes in society. LÄS MER
4. Public sector branding : an internal brand management perspective
Sammanfattning : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. LÄS MER