Sökning: "advertisement"

Visar resultat 1 - 5 av 30 avhandlingar innehållade ordet advertisement.

  1. 1. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930

    Författare :Louise Nilsson; Torbjörn Gustafsson-Chorell; Anders Lundgren; Roger Qvarsell; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; modernity; advertising; advertisement; light advertisement; shop window; visual culture; cultural studies; cities; commercial culture; consumers; consumption; advertising campaign; spectator; History of Sciences and Ideas; Idé- och lärdomshistoria;

    Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER

  3. 2. Hit med pengarna! : Sparandets genealogi och den finansiella övertalningens vetandekonst

    Författare :Dick Forslund; Pierre Guillet de Monthoux; Thomas Bay; Adam Arvidsson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; financial marketing; financial services; emotion; advertisement; subjectification; Finansiell marknadsföring; känsla; reklam; subjektivering; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : Idag pågår i hela västvärlden försök att finansiellt utbilda allmänheten. Vi möts överallt av finansiell reklam. I de nya budskapen om bra finansiellt beteende finns en ny slags moralism – det är tesen i denna avhandlings kritiska genealogi över penningsparandets påbjudna sanningar, moral och känsloliv under två århundraden. LÄS MER

  4. 3. The Coming of Sound Film in Sweden 1928-1932 : New and Old Technologies

    Författare :Christopher Natzén; Maaret Koskinen; Bo Florin; Kevin Donnelly; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; coming of sound film; formative music; cinema in the 1920s; Sweden; intermediality; cinema musicians; Svensk Filmindustri; trade press; cinema as event; internal logic of perception; external logic of perception; advertisement; Film; Filmvetenskap; Cinema Studies; filmvetenskap;

    Sammanfattning : This dissertation examines the coming of sound film in Sweden during the years 1928–1932, and the reception of mechanically recorded sounds both in the trade press and among audiences. The novelty of sound film opened up for a negotiation of the perception of sound and image, as it made visible the film medium’s technological construction, before this visibility was once more absorbed by the cinematic discourse. LÄS MER

  5. 4. Fritidshuset som planeringsdilemma

    Författare :Ingrid Persson; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; multiple dwelling; planning dilemma; spatial planning; legislation; secondary home; municipality planning; natural resources; advertisement; estate agent; Lefebvre; Laclau; Mouffe;

    Sammanfattning : The thesis The Vacation House as a Planning Dilemma deals with how the processes that generate meaning in space proceed in parallel both in everyday life and in the planning realm. Multiple dwelling, or having two homes, can be seen as a dilemma—one in which the planning system’s attempts to conquer an unruly reality conflicts with the ways people live. LÄS MER

  7. 5. Designing Advertisement Systems with Human-centered Artificial Intelligence

    Författare :Johannes Sahlin; Håkan Sundell; Gideon Mbiydzenyuy; Håkan Alm; Jesper Holgersson; Leona Chandra Kruse; Högskolan i Skövde; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Digital Advertisement Optimization; Design Knowledge; Information System Design Theory; Artificial Intelligence; Reinforcement Learning; Human-centered AI;

    Sammanfattning : Practitioners are urging using Artificial Intelligence (AI) to improve advertisements. Advertisers recognize the importance of incorporating AI into their strategies to remain competitive. LÄS MER