Sökning: "Masoome Abikari"

Hittade 1 avhandling innehållade orden Masoome Abikari.

1. 1. Young consumers’ emotions towards emerging e-banking technology : A multi-perspective approach

   Författare :Masoome Abikari; Peter Öhman; Darush Yazdanfar; Rana Mostaghel; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; e-banking adoption; emotions; loss emotion; deterrence emotions; perceived risk;

   Sammanfattning : Banks appear to be interested in enhancing their effectiveness and efficiency by developing e-banking technology, i.e., the provision of banking products and services through electronic channels. LÄS MER