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  1. 1. Technology-based self-service and its impact on service firm performance : a resource-based perspective

    Författare :Jinhui Wang; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Improving productivity is crucial for service firms to be competitive. To have customers perform certain tasks normally undertaken by employees is an important means to achieving this objective. With the aid of technology, the scale and scope of self-service has significantly increased in recent years. LÄS MER