Sökning: "Instagram shopping"

Hittade 1 avhandling innehållade orden Instagram shopping.

1. 1. Understanding Social Media Shopping : Instagram and the reconfiguration of the practice of shopping

   Författare :Anna Spitzkat; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media shopping; Instagram shopping; shopping practice; practice theory;

   Sammanfattning : In the recent past, social media has gradually evolved from a platfrom for communication and personal exchange to a space where contemporary consumer desires are awakened, directed, and also fulfilled. Instagram, in particular, is one of the social media platforms that has made specific design decisions to combine the social and entertaining aspects of the native, virtual social media experience with shopping and consumption. LÄS MER