Sökning: "mass media campaign"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden mass media campaign.

1. 1. "Framtiden tillhör informatörerna” : samhällsinformationens formering i Sverige 1965–1975

   Författare :Fredrik Norén; Pelle Snickars; Johan Jarlbrink; Marie Cronqvist; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public information; governmental information; public campaign; Sweden; digital humanities; digital text analysis; 1960s; 1970s; network; PR-history; cultural histories of media; conceptual history; medie- och kommunikationsvetenskap; media and communication studies;

   Sammanfattning : This dissertation is about the formation of governmental information in Sweden during the period 1965 to 1975. During this period information related issues were high up on the political agenda, in Sweden and internationally. LÄS MER

3. 2. Knowledge of periodontal disease before and after a mass media campaign targeting periodontitis

   Författare :Carina Mårtensson; Malmö högskola; []
   Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES;

   Sammanfattning : Syftet var att utvärdera om en massmedia kampanj ökar kunskapen om diagnos, symptom och behandling av parodontit och att analysera kunskap i förhållande till sociala faktorer, användande av tandvård och uppfattning om oral hälsa. Kampanjen utarbetades av Svenska Parodontologiföreningen och genomfördes via tidningsartiklar, radio, TV program och broschyrer som kunde rekvireras av tandvårdskliniker. LÄS MER

4. 3. Promoting oral health : knowledge of periodontal disease and satisfaction with Dental Care

   Författare :Carina Mårtensson; Malmö högskola; []
   Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; periodontal disease; periodontitis; mass media campaign;

   Sammanfattning : The general aims of this thesis were to evaluate if a mass media campaign, aimed as a health promoting campaign, and visits to a specialist clinic in periodontology could increase the knowledge of periodontitis, symptoms and treatment. A further aim was to analyse expectations and satisfaction with care among patients referred for comprehensive treatment to specialist clinics. LÄS MER

5. 4. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

   Författare :Mariko Takedomi Karlsson; Humanekologi; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

   Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER

7. 5. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland

   Författare :Jennie Mazur; Bo Andersson; Göran Sonesson; Bernd Henningsen; Uppsala universitet; []
   Nyckelord :Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; interkulturell kommunikation; kultursemiotik; tyska; IKEA; reklamfilm; reklamspråk; kultur; sverigebilder; identiteter; Tyska; German;

   Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER