Sökning: "consumer segmentation"
Visar resultat 1 - 5 av 7 avhandlingar innehållade orden consumer segmentation.
1. Studies on the competitiveness of wood : - market segmentation and customer need assessments
Sammanfattning : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. LÄS MER
2. Portfolio-based segmentation and consumer behavior : empirical evidence and methodological issues
Sammanfattning : Recent work in the area of retail financial services marketing almost invariably cite the deregulation of national and international financial markets as a major reason as to why financial institutions have a need for better knowledge of their customers' behaviors and needs. Among the most sought-after information are better ways to segment and target the market, that is, how do groups of households behave with regards to their savings and investments, why do they behave in certain ways, how can we reach them and how do they respond to marketing activities? In this thesis we will attempt to shed light on some salient aspects of the first two of these four questions. LÄS MER
3. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
Sammanfattning : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. LÄS MER
4. Deal of the day : an assessment of a new form of sales promotion
Sammanfattning : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. LÄS MER
5. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation
Sammanfattning : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. LÄS MER
