Sökning: "arts marketing"

Visar resultat 1 - 5 av 26 avhandlingar innehållade orden arts marketing.

1. 1. Service Design : a conceptualization of an emerging practice

   Författare :Katarina Wetter Edman; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; service design; design practice; design management; user involvement; service marketing management; service-dominant logic; tjänstedesign; designpraktik; design management; användarinvolvering; Service; service design; design practice; design management; user involvement; service marketing management; Service-Dominant logic;

   Sammanfattning : Service design is an emerging design practice with an interdisciplinary heritage. Most previousresearch has been based on what service designers do; with the increased academic interestin service design over the past decade, the time has come to conceptualize the underlyingdiscourses. LÄS MER

3. 2. Doft i bild. Om bilden som kommunikatör i parfymannonsens värld

   Författare :Viveka Kjellmer; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; perfume advertisement; fragrance; scent; Vogue; image; image communication; marketing; advertising;

   Sammanfattning : .... LÄS MER

4. 3. Design i informationsåldern : Om strategisk design, historia och praktik

   Författare :Christina Zetterlund; Torsten Weimarck; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Art history; Strategic design; Branding; Marketing history; Furniture industry; Bicycle industry; Car industry; Konstvetenskap; Art; Konstvetenskap; History Of Art; konstvetenskap;

   Sammanfattning : This dissertation concerns the change in design where companies came to regard it as a strategic asset. A background to the change was the emerging Information age with a global competition, flexible production and saturated markets. Consumption became more symbolic and less material. LÄS MER

5. 4. Design for Service: A framework for articulating designers’ contribution as interpreter of users’ experience

   Författare :Katarina Wetter Edman; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; NATURVETENSKAP; NATURAL SCIENCES; Design for Service; design practice; service logic; service design; user involvement user centered design; materialization; narrative; experience; design for service;

   Sammanfattning : During the past approximately 15 years designers have paid increasing attention to service and changes in our society, resulting in a new design discipline – service design. In parallel, designers’ contributions to service development and innovation have been brought forward, often emphasizing designers’ capability of involving users, acting in and through multidisciplinary teams and using visualization skills in these situations. LÄS MER

7. 5. Raffinerade rum : Bensinstationer och precisionskultur i Sverige 1926-1956

   Författare :Olle Wilson; Jon von Bonsdorff; Thomas Hård af Segerstad; Per Strömberg; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Service stations; gas stations; petrol stations; filling stations; culture of precision; Bensinstationer; precisionskultur; visuell kultur; Konstvetenskap; History of Art;

   Sammanfattning : International petrol companies established themselves in Sweden in the mid-1920s and took control of the petrol trade in a manner that, within a relatively short space of time, left a clear imprint on the natural and built environments. The absence of petrol stations from the narrative of modern architecture raises questions about how this type of building should be understood. LÄS MER