Sökning: "Atanu Nath"
Hittade 2 avhandlingar innehållade orden Atanu Nath.
1. A trust-privacy model of customers' willingness to be profiled and to transact online : theoretical model and empirical estimation
Sammanfattning : Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms. Alongside, trust placed in stores has been identified as a key component behind consumer willingness to transact online. LÄS MER
2. The determinants of online information disclosure
Sammanfattning : Online users' concerns about collusive information exchanges and fears of violation of privacy rights of individuals have the potential to stem the even-flow of e-businesses. Misuse of information can also have a major strategic impact on a company, damaging its reputation, and limiting the trust it can foster in relationships with customers, employees, channel members, and competitors; thus having a crippling effect on its customer relationship management programs in its entirety. LÄS MER