Sökning: "Asta Cepaité"

Hittade 1 avhandling innehållade orden Asta Cepaité.

1. 1. Medieproducenter och mediekonsumenter i otakt?

   Författare :Asta Cepaité; Nils Enlund; Karl-Erik Gustafsson; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

   Sammanfattning : The main goals of this study are to identify and describe the psychological and sociological factors present in a media communication process, that influence the behaviour of consumers, advertisers and media organizations. The study focuses on the expectations and predictions of the future of media, in particular of printed local newspapers. LÄS MER