Sökning: "sven bergvall"

Hittade 1 avhandling innehållade orden sven bergvall.

1. 1. Through the Mirror : Perspectives of Brand Heritage

   Författare :Sven Bergvall; Henrik Uggla; Rolf Solli; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial engineering and economy; Industriell teknik och ekonomi;

   Sammanfattning : The role of brands in contemporary society has in a fundamental way shifted the earlier balance of power in terms of consumers’ identity, in a sense creating a society where we are what we consume. This change has not only created enormous values centered around everyday brands, but also made brands into cultural objects interacting in a space earlier exclusive to such high-brow areas such as religion, science and the fine arts. LÄS MER