Sökning: "customer loyalty."
Visar resultat 1 - 5 av 22 avhandlingar innehållade orden customer loyalty..
1. A mobile bank application loyalty model : The young bank customer perspective
Sammanfattning : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. LÄS MER
2. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market
Sammanfattning : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. LÄS MER
3. Fading Customer Relationships
Sammanfattning : .... LÄS MER
4. Gör som jag säger! igen och igen : om lojalitet och lek i marknadsföringen: en beskrivning av legitimeringssystematik
Sammanfattning : Marknadsföring bildar ett system av kompetenser baserade på kunskap om förfarande. Beroende på hur förfarandet är beskrivet så faller kunskapen ut. LÄS MER
5. Value creation and loyalty in exchange relationships : a dynamic perspective
Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER