Sökning: "relationship marketing"
Visar resultat 1 - 5 av 110 avhandlingar innehållade orden relationship marketing.
1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER
2. Destinationsmarknadsföring : en studie av turism ur ett producentperspektiv
Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER
3. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs
Sammanfattning : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. LÄS MER
4. Three Faces of Diversity Rhetoric : Managerialization, marketing and ambiguity
Sammanfattning : Over the past decades, the language of diversity management has spread from the US to many parts of the world, including Sweden, where it emerged in the mid 1990’s. Consisting of three papers, this thesis contributes to the field of critical diversity studies by examining the multifaceted character of diversity rhetoric among Swedish diversity consultants. LÄS MER
5. Digital Marketing Strategy : B2B and Stakeholders Communication
Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER
