Sökning: "consumer direction"

Visar resultat 16 - 20 av 25 avhandlingar innehållade orden consumer direction.

  1. 16. Political Marketing: Understanding and Managing Stance and Brand Positioning

    Författare :Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
    Nyckelord :Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. LÄS MER

  3. 17. Users' haptic product experiences

    Författare :Jessica Dagman; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; methods and tools; user experiences; product properties; haptics; product development;

    Sammanfattning : The visual aspects have always been of great significance and taken into account in designing consumer products. Other senses have been somewhat neglected as a result of this tradition. This thesis will prove different. LÄS MER

  4. 18. Conceptions, conflicts and contradictions in the introduction of a Swedish Health Call Centre

    Författare :Monica Andersson Bäck; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Sweden; healthcare; health call centre; telephone advice nursing; New Public Management; institutions; conceptions; work organisation; labour process; professionals; care-seekers;

    Sammanfattning : Call centres have been called the industrialisation of the service sector, characterised by mon¬o¬¬tonous, highly controlled work and standardised procedures performed in an old-fashion¬ed, Tayloristic spirit. Stress and work intensification are known implications of such work. LÄS MER

  5. 19. Life Cycle Assessment (LCA) of Food Products and Production Systems

    Författare :Karin Andersson; Chalmers tekniska högskola; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES;

    Sammanfattning : Life Cycle Assessment (LCA), which is a method for analysis and assessment of the environmental impact caused by product systems, and its application to food products and production systems have been studied. For foods, the complete product system includes: production of inputs to agriculture, agricultural production, industrial refining, storage and distribution, packaging, the household phase and waste management. LÄS MER

  7. 20. Food Webs, Models and Species Extinctions in a Stochastic Environment

    Författare :Patrik Karlsson; Biologiska institutionen; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Ekologi; Ecology; functional redundancy; trophospecies; species aggregation; environmental stochasticity; interaction strength; spectral colour; food web structure; food webs; extinction risk;

    Sammanfattning : In light of the current global mass extinction of species, ecologists are facing great challenges. In order to reverse the path towards additional extinctions early warning systems to guide management actions need to be developed. LÄS MER