Sökning: "Stefan Stieglitz"

Hittade 1 avhandling innehållade orden Stefan Stieglitz.

  1. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

    Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER