Sökning: "Mihalis Kavaratzis"
Hittade 1 avhandling innehållade orden Mihalis Kavaratzis.
1. Imagineering Place : The Branding of Five Chinese Mega-Cities
Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER
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