Sökning: "Consumer experience"
Visar resultat 1 - 5 av 85 avhandlingar innehållade orden Consumer experience.
1. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption
Sammanfattning : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. LÄS MER
2. On Consumer Experiences and the Extraordinary
Sammanfattning : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. LÄS MER
3. Elusive intangibles : Exploring the experience of authenticity in product development
Sammanfattning : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. LÄS MER
4. Self-service Last Mile Delivery : E-consumer perspective on service renovation
Sammanfattning : The continuous growth of e-retail in the B2C sector has been generating new recordsin revenues for several years. This has led to diversification of the marketinteractions and actors that are involved and impacted by the respective operationsand trends. LÄS MER
5. Fit in to stand out : An experience perspective on value creation
Sammanfattning : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. LÄS MER