Sökning: "Advertising Media"
Visar resultat 1 - 5 av 39 avhandlingar innehållade orden Advertising Media.
1. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction
Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER
2. En förbindelse med en större värld : Postorder i Sverige under tidigt 1900-tal
Sammanfattning : This thesis examines mail order in early 20th-century Sweden from the perspective of media history. Its aim is to study the mediated encounter between the foremost mail-order company in Sweden, Åhlén & Holm, and its audience, in order to answer the question of what this mediated link meant for the living conditions and conceptual worlds of the contemporary audience, as well as for the advancement of a Swedish consumer society. LÄS MER
3. En resa till naturen på reklamens villkor
Sammanfattning : It is commonly believed that we live in a culture that is increasingly permeated by visual images. One category of images that we encounter everyday in different media, and that constitutes a large and growing part of media content, is advertisements. LÄS MER
4. Storstadens dagbok : Boulevardpressen och mediesystemet i det sena 1800-talets Stockholm
Sammanfattning : This thesis explores the late 19th century boulevard press in Stockholm. The study is based on four weekly boulevard newspapers during the period: Figaro, Vikingen [The Viking], Budkaflen [The Fiery Cross] and Hvad Nytt [What’s New]. The main focus of the boulevard press was high-society people and the theatres and restaurants these visited. LÄS MER
5. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media
Sammanfattning : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. LÄS MER
