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1. 1. PR 2.0 and the blogosphere : public relations towards the next phase of e-commerce

   Författare :Mehdi Ghazisaeedi; Russel Abratt; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Elektronisk handel; Electronic Commerce;

   Sammanfattning : With the introduction of Web 2.0 blogging has established its place in the PR lexicon. Especially blogs that offer reviews of products, services and technologies, have become essential to practitioners of public relations in their dialogue with the market place. LÄS MER