Sökning: "third-person-effect"
Hittade 2 avhandlingar innehållade ordet third-person-effect.
1. Otrygghetens landskap. En kartläggning av otryggheten i stadsrummet och en analys av bakomliggande orsaker, med fokus på mediernas roll
Sammanfattning : The aims of the dissertation are to explore and map the fear and insecurity in urban public spaces and to analyse the underlying causes behind the sensations of fear and insecurity in these spaces, with focus on the role of the media. The study is mainly based on survey data collected through regional samples of the population of West Sweden between the years of 2001–2007. LÄS MER
2. Recetion, Reception, Reception : the Effects of Receiver Context on Advertising Effectiveness
Sammanfattning : The purpose of this thesis is to investigate the effects of receiver context on advertising effectiveness. More specifically, it extends the academic literature on the effects of the social receiver context (who else is present when the subject is exposed to advertising) and the spatial receiver context (how and where the subject is exposed to advertising) on consumer responses to an advertisement and to the brand sponsoring the advertising. LÄS MER