Sökning: "strategic positions"

Visar resultat 1 - 5 av 56 avhandlingar innehållade orden strategic positions.

  1. 1. Discursive practices in strategic entrepeneurship : discourses and the use of repertoires in two firms

    Författare :Linda Höglund; Claes Hultman; Maria Mårtensson; Björn Bjerke; Bengt Johannisson; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; entrepreneurship in established firms; organisational entrepreneurship; opportunity; advantage; discursive psychology; discursive practices; interpretative repertoires; positioning; discursive devices; Business Studies; Företagsekonomi;

    Sammanfattning : This is a thesis in marketing concerned with entrepreneurship in established firms and the discursive practices that take place within a perspective of strategic entrepreneurship. The study of discursive practices in this context assumes a concern with how different aspects of entrepreneurship are produced and consumed by people in text and talk. LÄS MER

  3. 2. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

    Författare :Daniel Kindström; Linköpings universitet; []
    Nyckelord :Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. LÄS MER

  4. 3. Strategic Positioning of the Emerging Third-Party Logistics Providers

    Författare :Magnus Berglund; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; Third-party logistics; Outsourcing; Value creation; Strategic positioning;

    Sammanfattning : The dissertation deals with the so-called Third-Party logistics Provider (TPLP) with the purpose of explaining strategic positions of the emerging TPLPs. The development of Third-Party Logistics (TPL) can be said to have occurred during the last 15 - 20 years and have created a new kind of service, i.e. LÄS MER

  5. 4. Geographical Proximity Effects and Regional Strategic Networks

    Författare :Heléne Lundberg; Martin Johanson; Jan-Åke Törnroos; Uppsala universitet; []
    Nyckelord :Business studies; Network; Regional development; Regional Strategic Networks; Företagsekonomi;

    Sammanfattning : This thesis focuses on regional strategic networks (RSNs). RSNs are used as a tool for regional development with a view to strengthening regional relationship-development and networking by forming regional groups of actors. The thesis aims to clarify the nature of RSNs and the value of geographical proximity in both theoretical and practical terms. LÄS MER

  7. 5. Third-party logistics providers : towards a conceptual strategic model

    Författare :Magnus Berglund; Statens väg- och transportforskningsinstitut; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Third-party logistics; Third-party logistics providers; Strategy; Positioning; Subcontracting; Outsourcing; Future; Supply chain integration;

    Sammanfattning : The purpose of the study is to: 1. develop a model for studying the strategies of third-party providers, and 2. preparing empirically supported hypotheses regarding the TPL providers strategies. LÄS MER