Sökning: "public sector branding"
Hittade 1 avhandling innehållade orden public sector branding.
1. Public sector branding : an internal brand management perspective
Sammanfattning : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. LÄS MER
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