Sökning: "insurance business"

Visar resultat 6 - 10 av 144 avhandlingar innehållade orden insurance business.

  1. 6. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag

    Författare :Jan-Erik Jaensson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; the marketing concept; service marketing; insurance companies; market information; strategy; organizational change; support system; customer meeting; marknadsföring; försäkringsbolag; Sverige; företagsekonomi; Business Studies;

    Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER

  3. 7. Internal Control in the Financial Sector : A Longitudinal Case Study of an Insurance Company

    Författare :Olof Arwinge; Fredrik Nilsson; Nils-Göran Olve; Stuart Turley; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internal Control; Risk Management; Governance; Combined Assurance; Audit; Intern kontroll; Riskhantering; Styrning; Ramverk för försäkran; Revision; Business Studies; Företagsekonomi;

    Sammanfattning : This thesis comprises of an initial summary of Study I which is my licentiate thesis in business administration. Study I is a literature study on internal control. Thereafter follows Study II which is a case study of Swedish insurance organization. LÄS MER

  4. 8. Different versions of a principles-based accounting

    Författare :Josefin Andersson Sols; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; principles-based accounting standards; conceptual framework; balance sheet; equity; liabilities; insurance; IFRS 17; mutual entities;

    Sammanfattning : .... LÄS MER

  5. 9. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Författare :Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Sammanfattning : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. LÄS MER

  7. 10. Competitive Advantage in the Service Industry : The Importance of Strategic Congruence, Integrated Control and Coherent Organisational Structure – A Longitudinal Case Study of an Insurance Company

    Författare :Susanna Poth; Fredrik Nilsson; Johnny Lind; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategy; Control; Competitive Advantage; Financial Service Industry; Insurance Industry;

    Sammanfattning : Competitive advantage has received considerable attention. Few studies have however chosen a holistic approach taking multiple aspects and organisational levels into consideration. This research has the goal of filling parts of this void. LÄS MER