Sökning: "consumer information search"

Visar resultat 11 - 13 av 13 avhandlingar innehållade orden consumer information search.

1. 11. Drivers of Going Green in Financial Markets and Corporate Networks

   Författare :Zahra Hashemzadeh; Nationalekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Investor Behavior; Asset Pricing; Financial Markets; Corporate Network; Corporate Social Responsibility CSR ; ESG performance; Sustainability; Environmental performance; Climate Strike; Public Attention;

   Sammanfattning : This dissertation is a collection of three self-contained empirical papers developing the knowledge on environmental responsibility of investors and corporations.The first paper investigates how corporate environmental performance propagates in firm networks. LÄS MER

3. 12. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

   Författare :Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

   Sammanfattning : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. LÄS MER

4. 13. The household decision making process in replacement of durable goods

   Författare :Agneta Marell Molander; Per Davidsson; Tommy Gärling; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Household decision making process; replacements; durable goods;

   Sammanfattning : As durables are essential in many households, the level of ownership is high and, due to the high degree of penetration, a vast proportion of the current sales are replacement purchases. Even though a lot of research attention has been paid to decision making and decision processes many models are oriented towards non-durable goods and although a majority of purchases of many durable goods are replacements, few studies seem to make a distinction between a replacement purchase decision and a decision to buy an item for the first time. LÄS MER