Sökning: "Peter R Magnusson"

Hittade 3 avhandlingar innehållade orden Peter R Magnusson.

1. 1. Customer-Oriented Product Development - Experiments Involving Users in Service Innovation

   Författare :Peter R Magnusson; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : .... LÄS MER

3. 2. Customer-oriented product development : experiments involving users in service innovation

   Författare :Peter R. Magnusson; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : User involvement has, during recent years, become something of a mantra among product development managers. However, the existing literature has not much to say about how the individual user contributes to product innovation and whether her or his contribution is valuable. LÄS MER

4. 3. First things first - think before you decide : The how, what and who of idea screening

   Författare :Johan Netz; Peter R Magnusson; Lars Witell; Lars E Olsson; Mette Præst Knudsen; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; idea screening; idea selection; idea evaluation; idea assessment; holistic assessment; innovation; intuition; criteria; Business Administration; Företagsekonomi;

   Sammanfattning : This thesis investigates decision-making activities leading to the initial selection of which new ideas should be selected for further development or rejected. This process, often referred to as idea screening, is described as being one of the most important, but also challenging, tasks to master during the entire innovation process. LÄS MER