Sökning: "Madelen Lagin"

Hittade 3 avhandlingar innehållade orden Madelen Lagin.

1. 1. Assumptions of retail price strategy and price tactic decisions

   Författare :Madelen Lagin; Högskolan Dalarna; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Complex Systems – Microdata Analysis; Komplexa system - mikrodataanalys;

   Sammanfattning : This licentiate thesis sets out to analyse how a retail price decision frame can be understood. It is argued that it is possible to view price determination within retailing by determining the level of rationality and using behavioural theories. LÄS MER

3. 2. Assumptions of retail price strategy and price tactic decisions

   Författare :Madelen Lagin; Christina Öberg; Niklas Rudholm; Sabine Gebert-Persson; Claes Hultman; Fredrik Lange; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Studies; Företagsekonomi;

   Sammanfattning : .... LÄS MER

4. 3. The Price We Pay : The Autonomy of Store Managers in Making Price Decisions: The Case of Grocery Retailing

   Författare :Madelen Lagin; Christina Öberg; Niklas Rudholm; Sabine Gebert-Persson; Ulf Johansson; Högskolan Dalarna; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price decisions; relationships; triad; strategy; tactic; connected autonomy; connected restrictions; Complex Systems – Microdata Analysis; Komplexa system - mikrodataanalys;

   Sammanfattning : In this dissertation, the store manager’s autonomy in making price decisions is explored to further our understanding of this actor. As a result, the store manager’s embeddedness in the manufacturer-retailer-consumer triad provides a more holistic view of the price decisions made in grocery retailing. LÄS MER