Avancerad sökning

Hittade 2 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Multiple marketing channel conflict with a focus on the Internet : a dual perspective

   Författare :Lena Goldkuhl; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The emergence of electronic commerce has led many companies to complement their reseller networks with direct-to-the-customer Internet sales. This inevitably creates conflict. The way companies view and manage channel conflict is consid-ered to be an important success factor. LÄS MER

3. 2. Multiple marketing channel conflict with a focus on the internet

   Författare :Lena Goldkuhl; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The emergence of electronic commerce has led more and more companies to, in addition to using resellers, add the Internet to sell directly to its end customers, something that inevitably will create channel conflict. The way companies handle such conflict is considered an important success factor. LÄS MER