Sökning: "Jonathan Gray"

Hittade 1 avhandling innehållade orden Jonathan Gray.

  1. 1. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation

    Författare :Karin Fast; André Jansson; Michael Karlsson; Jonathan Gray; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Transmedial; entertainment; world; brand; media convergence; producer; consumer; fandom; power; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. LÄS MER