Sökning: "Informational and transformational advertising"

Hittade 1 avhandling innehållade orden Informational and transformational advertising.

1. 1. Photographic Messages in Tourism Advertising. Advertisers’ Planning for the Production of as well as Potential Tourists’ Interpretation of Photographic Messages in Tourist Brochures

   Författare :Sanja Vujicic; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Advertising; Communication; Informational and transformational advertising; Message; Photograph; Semiotics; Strategy; Travel Motivation; Tourism;

   Sammanfattning : .... LÄS MER