Sökning: "målgruppsanpassning"

Hittade 2 avhandlingar innehållade ordet målgruppsanpassning.

  1. 1. Målgruppen och budskapet : En modell för målgruppsanpassning av trafiksäkerhetsbudskap till unga manliga trafikanter

    Författare :Inger Linderholm; Medie- och kommunikationsvetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; young road-users; persuasion; planned communication; public information campaigns; attitude change; young drivers attitude scale; audience segmentation; message content; perceived risk; traffic safety; Press and communication sciences; media; Journalistik; media; kommunikation;

    Sammanfattning : The empirical work rests on two separate theoretical foundations: theories that form the basis for analyzing the different target groups and theories dealing with persuasion. Theories of the first sort concern life-style, individual values, perceived risk, individual characteristics and self-image. LÄS MER

  3. 2. Soft measures to shift modality

    Författare :Alfred Söderberg; Trafik och väg; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Soft transport measures; Modal shift; Innovation; ICT; E-bikes; Segmentation; Motivation; Evaluation;

    Sammanfattning : Traffic accumulated by cars is responsible for considerable problems in our cities. The problem is partly about the negative effects on human health due to harmful particulate emissions, noise, traffic accidents and sedentary lifestyles, partly about the space it occupies, which leads to congestion, and the fact that valuable land is taken up by road infrastructure and parking lots. LÄS MER