Sökning: "branding gothenburg"

Hittade 3 avhandlingar innehållade orden branding gothenburg.

  1. 1. Icke-medborgarskapets urbana geografi

    Författare :Helena Holgersson; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Icke-medborgare; asylsökande; postindustriella städer; city branding; segregation; socialdemokratisk välfärdsregim; walk-alongs; mentala kartor;

    Sammanfattning : The object of investigation in this dissertation is the living conditions of refused asylum seekers in Sweden. More specifically, it is an ethnographic study of how a group of people organize their lives in Gothenburg under the threat of deportation. LÄS MER

  3. 2. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

    Författare :Ulf Aagerup; Rita Mårtenson; Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; brand personality; user imagery; assortments; fashion; fashion retailing;

    Sammanfattning : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. LÄS MER

  4. 3. Vara och märkas - Unga konsumenters relationer till klädindustrins varumärken

    Författare :Marcus Gianneschi; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; varumärken; unga konsumenter; stillandskap;

    Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER