Sökning: "Natalia Ryzhkova"

Hittade 1 avhandling innehållade orden Natalia Ryzhkova.

1. 1. Web-Enabled Customer Involvement in Innovation Activities : a Firm's Perspective

   Författare :Natalia Ryzhkova; Blekinge Tekniska Högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer collaboration; Web-based methods; Innovation performance; Management competences;

   Sammanfattning : Customer involvement in innovation activities is a common practice among companies in most industries. It has been widely researched by scholars to demonstrate its risks and advantages. Yet, the growing importance and recognition of the Internet are transforming the scope, boundaries, and dynamics of interactions among firms and customers. LÄS MER