Sökning: "Market Positioning"

Visar resultat 1 - 5 av 41 avhandlingar innehållade orden Market Positioning.

  1. 1. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

    Författare :Daniel Kindström; Linköpings universitet; []
    Nyckelord :Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. LÄS MER

  3. 2. Crash-Landing in a Turbulent Transition Market : A Legitimating Activity?

    Författare :Sabine Gebert Persson; Mats Forsgren; Desirée Holm; Dharma Deo Sharma; Uppsala universitet; []
    Nyckelord :Business studies; Foreign market entry; Legitimacy; Transition economy; Service firms; Process; Företagsekonomi; Business Studies; företagsekonomi;

    Sammanfattning : With the transition of Central Eastern European countries, a number of foreign companies saw opportunities to enter this virgin ground for business that was evolving. For many firms the entry into these countries became problematic due to the turbulence. LÄS MER

  4. 3. Strategic Positioning of the Emerging Third-Party Logistics Providers

    Författare :Magnus Berglund; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; Third-party logistics; Outsourcing; Value creation; Strategic positioning;

    Sammanfattning : The dissertation deals with the so-called Third-Party logistics Provider (TPLP) with the purpose of explaining strategic positions of the emerging TPLPs. The development of Third-Party Logistics (TPL) can be said to have occurred during the last 15 - 20 years and have created a new kind of service, i.e. LÄS MER

  5. 4. GNSS hardware biases in code and carrier phase observables

    Författare :Martin Håkansson; Milan Horemuz; Anna B. O. Jensen; Lambert Wanninger; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; GNSS; GNSS positioning; hardware biases; phase biases; multi-GNSS; GPS; GLONASS; Galileo; BeiDou; satellite dependency; characterization; android; mass market; Group delay variations; nadir dependence; ionosphere modeling; ionospheric tomography; Geodesy and Geoinformatics; Geodesi och geoinformatik; Geodesi; Geodesy;

    Sammanfattning : GNSS hardware biases appear in code and phase observations, and originates both from the receiver and satellite hardware. The presence of biases in GNSS observations might affect the accuracy in precise GNSS positioning applications, and might also be of relevance in other GNSS applications. LÄS MER

  7. 5. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

    Författare :Frans Melin; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

    Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER