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Visar resultat 1 - 5 av 20 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Valretorik i text och bild : En studie i 2002 års svenska valaffischer

    Författare :Orla Vigsö; Björn Melander; Mats Thelander; Per Ledin; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Scandinavian languages - general; political communication; rhetoric; discourse analysis; posters; political marketing; argumentation; Swedish; Nordiska språk - allmänt; Scandinavian languages; Nordiska språk; nordiska språk; Scandinavian Languages; politisk marknadsföring; kommunikation; valkampanj; valaffisch; retorik; semiotik;

    Sammanfattning : Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party. LÄS MER

  3. 2. Sverigedemokraternas budskap 2005-2010 : en retorisk studie av ett annorlunda parti

    Författare :Simon Oja; Brigitte Mral; Anders Sigrell; Otto Fischer; Örebro universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; Sweden Democrats; rhetoric; argumentation; visual rhetoric; politics; debate; Toulmin; ideology; Retorik; Rhetoric;

    Sammanfattning : This thesis originates from an interest in the relationship between rhetoric and democracy and how a society deals with controversial ideas. In Swedish politics, the Sweden Democrats is an exemplification of this. LÄS MER

  4. 3. Persuasiveness in the discourse of wine : The rhetoric of Robert Parker

    Författare :Charlotte Hommerberg; Carita Paradis; Maria Lindgren; Geoff Thompson; Linnéuniversitetet; []
    Nyckelord :appraisal; assessment; critical discourse analysis; evaluation; persuasiveness; pragma-dialectics; recommendation; rhetoric; rhetorical argumentation; Robert Parker; text analysis; wine review; winespeak; Engelska med språkvetenskaplig inriktning; English;

    Sammanfattning : The primary purpose of this study is to explore a case of remarkably powerful contemporary rhetoric, namely Robert Parker’s wine writing, which has had an unprecedented impact in the world of prestigious wine for more than two decades. Parker, an American autodidact who gave up his career in law to become a fulltime wine critic, is considered the most influential critic of all time. LÄS MER

  5. 4. Burkkänslan : surrealism i Christer Strömholms fotografi : en undersökning med semiotisk metod

    Författare :Anders Marner; Roland Spolander; Henning Hansen; Umeå universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Art history; semiotics; cultural semiotics; visual semiotics; photography; semiotics of photography; surrealism; surrealist photography; rhetoric; photographic rhetoric; Art; Konstvetenskap; konstvetenskap; History Of Art;

    Sammanfattning : This dissertation is mainly concerned with the photography of Christer Strömholm. In studying his work semiotics is used as a method in analysing the rhetoric of his photographs and their relations to the photographic world, the artworld and the lifeworld. LÄS MER

  7. 5. Patterns of corporate visual selfrepresentation in accounting narratives

    Författare :Emelie Eriksson; Alf Westelius; Carl-Johan Petri; Bino Catasus; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; visual research; self-representation; diagrams; accounting narrative; corporate reporting; public disclosure; business models; semiotics; annual report; Ericsson; visuell forskning; visuella metoder; självrepresentation; diagram; externredovisning; affärsmodell; semiotik; årsredovisning; Ericsson; Economic Information Systems; Ekonomiska informationssystem;

    Sammanfattning : This dissertation deals with firms’ visual and pre-visual self-representations in accounting narratives. Self-representations are those descriptions about the company that firms include in accounting narratives to convey the current standings and their identity. LÄS MER