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Visar resultat 1 - 5 av 51 avhandlingar som matchar ovanstående sökkriterier.
1. I marknadens öga : Barn och visuell konsumtion
Sammanfattning : Barn är konsumenter, får reklam riktad till sig och syns i reklam. Men om det är rätt och på vilka sätt det bör ske ger upphov till diskussion, såväl i som utanför akademin. LÄS MER
2. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930
Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER
3. From Cradle to Grave : Empirical Essays on Health and Economic Outcomes
Sammanfattning : This thesis contains four independent research papers, which investigate the causal relations between several aspects of health and economic outcomes at different stages of the life course. The first paper investigates the causal effects of maternal deprivation and maltreatment during various periods of childhood on adolescent health and human capital. LÄS MER
4. Visual replenishment methods in the manufacturing industry and suggestion for a decision tool
Sammanfattning : In almost all supply chains, materials need to be stored or buffered, implying that manufacturing companies need effective replenishment methods. However, this is challenging, since companies must balance inventory costs and customer service in complex and different situations. Therefore, it is important to choose replenishment methods carefully. LÄS MER
5. Bookonomy : The Consumption Practice and Value of Book Reading
Sammanfattning : In contemporary society, book readers are increasingly being valued as consumers. Literacy and reading are often subjected to an economic logic and seen as constituting economic operations in themselves. LÄS MER