Sökning: "view on advertising’s properties"

Hittade 1 avhandling innehållade orden view on advertising’s properties.

1. 1. Reklam - en objuden gäst? Allmänhetens uppfattningar om reklam i morgonpress och tv

   Författare :Marie Grusell; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Audience; advertising; attitude to advertising; view on advertising’s properties; third-person effects;

   Sammanfattning : The dissertation covers the audience’s view on advertising as mass media content. Advertising has rapidly become a natural part of the Swedish mass media community. But what do Swedish citizens think of advertising? The purpose of this study is to explore the public’s perception of advertising in a mass media context. LÄS MER