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Visar resultat 1 - 5 av 320 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey

   Författare :Kerry Chipp; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer value journey; institutional arrangements; resource access; value creation outcomes; value creation processes; value deconstruction; value-in-acquisition; value-in-destruction.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

   Sammanfattning : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. LÄS MER

3. 2. Developing collaborative customer-supplier relationships through value co-creation

   Författare :Nina Hasche; Claes Hultman; Björn Bjerke; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; Business studies; Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

   Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER

4. 3. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen

   Författare :Jörgen Eksell; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry;

   Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER

5. 4. Value co-creation as practice : On a supplier's capabilities in the value generation process

   Författare :Sarah Wikner; Ethel Brundin; Susanne ; Hertz; Björn Axelsson; Jönköping University; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value co-creation; value-in-use; dynamic capabilities; supplier-customer relationships; Business studies; Företagsekonomi;

   Sammanfattning : How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the last years. LÄS MER

7. 5. Managing Value Creation and Appropriation

   Författare :Joakim Björkdahl; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategy; ICT; Innovation; Value creation; Manufacturing companies; Diversification; Business model; Value appropriation; Competencies;

   Sammanfattning : This thesis investigates how large Swedish manufacturing companies try to create value and appropriate financial returns by renewing their product offerings through the integration of Information and Communication Technologies (ICTs) in their established product categories, and the related challenges and opportunities this produces.While much attention has been given to the technology dimension of diversification, the economic and commercial domains have been rather ignored in the literature. LÄS MER