Sökning: "value creation with suppliers"
Visar resultat 1 - 5 av 18 avhandlingar innehållade orden value creation with suppliers.
1. Value co-creation as practice : On a supplier's capabilities in the value generation process
Sammanfattning : How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the last years. LÄS MER
2. Value co-creating processes in international business relationships : three empirical studies of cooperation between Chinese customers and Swedish suppliers
Sammanfattning : This thesis focuses on value co-creating processes in international business relationships, where customers and suppliers have different frames of reference that create a distance, often expressed in terms of uncertainty between the customer and the supplier. This tension between developing cooperative business relationships in order to co-create value versus handling uncertainty, misunderstandings and conflicts based on perceived distance, makes an interesting arena for exploring how the value co creating process is formed in international business relationships. LÄS MER
3. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
Sammanfattning : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. LÄS MER
4. The Development of Quality Management toward Customer Value Creation
Sammanfattning : The evolving roadmaps of TQM (i.e. Six Sigma and Lean Production) have reached a consensus that creating value to customers is the aim of quality management. LÄS MER
5. Micro-foundations of value-based pricing and selling
Sammanfattning : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. LÄS MER