Sökning: "value cocreation"
Visar resultat 1 - 5 av 7 avhandlingar innehållade orden value cocreation.
1. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices
Sammanfattning : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). LÄS MER
2. Public Land Development for Sustainability-Profiled Districts : A value co-creation perspective
Sammanfattning : Swedish municipalities are developing sustainability-profiled districts incollaboration with private actors to achieve their public sustainability objectives.These districts are comparable to developments found in many other Europeancountries and the wider world. LÄS MER
3. The evolution of markets - A service ecosystems perspective
Sammanfattning : This conceptual dissertation aims to build an integrative and transdisciplinary framework of market evolution by reconnecting the study of innovations and markets, with help from the service ecosystems perspective. The service ecosystems perspective offers a processual, systemic, and institutional view on value creation, which is grounded in the axiomatic assumptions of service-dominant (S-D) logic. LÄS MER
4. Maternal Healthcare in Low-Resource Settings: Investigations of IT as a resource
Sammanfattning : Maternal mortality is a major problem especially in developing countries. Maternal deaths are partly attributed to the limited access to healthcare and a shortage of medically trained health professionals who can provide maternal healthcare service. Approaches have been adopted to improve access and quality of healthcare. LÄS MER
5. Innovating Innovation : Understanding the Role of Service Design in Service Innovation
Sammanfattning : Organizations across industries and sectors are seeking novel ways to innovate that can address the complex environments in which they operate. The complexity is reflected in an increasing focus on service innovation as the main growth trajectory, which entails ongoing infusion of technology into creating service offerings focused on customer experience. LÄS MER
