Sökning: "user imagery"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden user imagery.

1. 1. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

   Författare :Ulf Aagerup; Rita Mårtenson; Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; brand personality; user imagery; assortments; fashion; fashion retailing;

   Sammanfattning : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. LÄS MER

3. 2. It’s Not What You Sell : It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

   Författare :Ulf Aagerup; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior; self-monitoring ability; attention to social comparison information; ATSCI; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior;

   Sammanfattning : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. LÄS MER

4. 3. Föreställning och eftertanke : bilder och verbalt språk i tidiga skeden av designprocessen

   Författare :Saddek Rehal; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; image; artefact; dialogue; language game; preconception; language; imagination; user; participation; concept; democracy; picture; design;

   Sammanfattning : This thesis investigates why verbal language is not sufficient to express the experience and desires of the users and how imagery can be combined with words in the early stages of the design task to make this process go smother. A communication tool has been elaborated from a set of experiments simulating the dialogue in the initial phase of the design process. LÄS MER

5. 4. Food, body weight, and health among adolescents in the digital age: An explorative study from a health promotion perspective

   Författare :Christopher Holmberg; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Hälsofrämjande arbete; Ungdomar; Digitala medier; Övervikt och Fetma hos ungdomar; Sociala medier; Obesity in adolescence; Youth; Social media; Health promotion; Digital media;

   Sammanfattning : The overall aim of this thesis was to explore adolescents’ relationship with food, body weight, and health communication in online digital media, as well as how adolescents experience participating in a health promotion intervention regarding food and physical activity habits. Health promotion as a research area served three purposes: to inform the research questions, to direct the data collection, and to identify implications from the research findings. LÄS MER

7. 5. Multitemporal Remote Sensing for Urban Mapping using KTH-SEG and KTH-Pavia Urban Extractor

   Författare :Alexander Jacob; Yifang Ban; Paolo Gamba; Francesca Bovolo; KTH; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; KTH-SEG; ASAR; HJ-1B; Urban Land Cover Mapping; OBIA; Segmentation; Image Classification; KTH-Pavia Urban Extractor; Urban Extent; Geodesy and Geoinformatics; Geodesi och geoinformatik;

   Sammanfattning : The objective of this licentiate thesis is to develop novel algorithms and improve existing methods for urban land cover mapping and urban extent extraction using multi-temporal remote sensing imagery. Past studies have demonstrated that synthetic aperture radar (SAR) have very good properties for the analysis of urban areas, the synergy of SAR and optical data is advantageous for various applications. LÄS MER