Sökning: "upplevelseekonomi"

Hittade 3 avhandlingar innehållade ordet upplevelseekonomi.

  1. 1. Den ofrivilliga lyssnaren - möten med butiksmusik

    Författare :Olle Stenbäck; Göteborgs universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Etnologi; Musiketnologi; Butiksmusik; Muzak; Affekt; Lyssnarperspektiv; Konsumentroller; Etnografi; Lyssnande; Ljudlandskap; Affektiva nätverk; Marknadsföring; Kulturanalys; Upplevelseekonomi; Fenomenologi; Soundscape;

    Sammanfattning : The aim of this dissertation is to explore potential customer’s encounters with the phenomena of in-store music. The area chosen for the study is the core shopping district of Gothenburg, Sweden, known as Inom Vallgraven (“within the moat”). LÄS MER

  3. 2. Hotell Speciell : Livsstilskonsumtion på känslornas marknad

    Författare :Maria Strannegård; Institutionen för tjänstevetenskap; []
    Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; självuttryck; självprofilerande konsumtion; kulturell ekonomi; identitet; livsstil; boutiquehotell; hotell; designhotell; upplevelseekonomi; estetisering; efemära kvaliteter; exklusivitet;

    Sammanfattning : During the last decades of the 1900’s, businesses started to - in a broader sense than before - acknowledge the economic relevance of intangible components, such as emotional experiences, of products and services. This dissertation explores how the so-called lifestyle hotel segment reflects the socio-cultural currents that set the conditions for these changes in the Western economy. LÄS MER

  4. 3. Mjölk - en kulturanalys av mejeridiskens nya ekonomi

    Författare :Håkan Jönsson; Avdelningen för etnologi; []
    Nyckelord :HUMANIORA; HUMANITIES; dairy; milk; food culture; new economy; cultural economy; material culture; consumption; functional foods; Cultural anthropology; Øresund; etnologi; Kulturantropologi; ethnology;

    Sammanfattning : This dissertation is to be regarded as a contribution to the discussion about a "cultural economy". The aim of the study is to gain a perspective as to how a new economy can be shaped and take its place in everyday life, as well as identify the cultural values and ideas created in the process, by analysing the production and consumption of dairy products. LÄS MER