Sökning: "tv-ledning i konkurrens"

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  1. 1. TV-ledning i konkurrens : En studie av Sveriges Television publicistiska ledning 1997-2000

    Författare :Johan Lindén; Sigurd Allern; Jesper Strömbäck; Knut Helland; Stockholms universitet; []
    Nyckelord :journalism; television; public service; creative industries; management; strategy; competition; market; journalistik; Journalism;

    Sammanfattning : In the years around the turn of the century, the media landscape changed. This thesis studies how these challenges were met by Sveriges Television. The aim is to describe and analyse how SVT was managed and organized, between 1997 and 2000, and to describe how new strategies for the 2000s were developed. LÄS MER