Sökning: "transmedial experience"

Hittade 1 avhandling innehållade orden transmedial experience.

1. 1. Transmedia experiences in the Magic Kingdom theme park : Branding, space, and (un)sustainability at Disney

   Författare :Ana Carolina Almeida Souza; Renira R. Gambarato; Geane Carvalho Alzamora; Jönköping University; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; transmedial experience; branding; space; sustainability; Magic Kingdom; Disney; transmedial upplevelse; varumärke; plats; hållbarhet; Magic Kingdom; Disney;

   Sammanfattning : Beyond being just a medium that supports other media, the contemporary theme park is a complex space that brings together material and symbolic features of different user-producer relationships. Although robust, the theme park is scarcely investigated, especially as an autonomous and potentially adaptable media for the maintenance of transmedia dynamics. LÄS MER